ALTBalaji targets 400 million Windows 10 users with its video-on-demand app launch

MUMBAI: ALTBalaji, the digital platform from Balaji Telefilms Limited, has rolled out its Windows 10 Universal Application. The app is available in the Windows 10 app store and works across PCs, Laptops, Smart Phones, and Surface Tablets running Windows10 OS.

The company says that its app will soon be rolled out on other popular Microsoft devices and platforms like XBox, Surface Hub, and other devices through the Universal Windows Platform (UWP). Windows 10 has 400 million monthly active users globally who can now enjoy ALTBalaji’s original, exclusive and tailor-made shows on a variety of Windows devices.

Speaking on the announcement, Sunil Nair, COO of ALT Digital Media Entertainment Limited said, “By rolling out the Windows10 app, we have shown our commitment to our audience by making it easy for them to experience ALTBalaji on laptops as well as their regular smart phones. Features like multi-device continuous play will make it easy for users to watch our shows on their mobile phone while on the move, and switch to their Windows 10 laptop or PC to continue enjoying the show seamlessly.”

Vineet Durani, Director, Windows & Surface Business, Microsoft India, said that with the launch of ALTBalaji Windows 10 Universal App, the company has created a personalized platform which will benefit its digital consumers.

The video platform supports Microsoft Smooth Streaming and has Playready for Digital Rights Management (DRM). Using UWP allows multiple device specifications through a single app and makes it easy to upgrade seamlessly. Customers can use upto five devices simultaneously with one subscription, which makes it convenient for family viewing.

The video-on-demand app has been launched with five new shows, and there will be a new show every fortnight for its viewers to binge watch. ALTBalaji will bring fresh & interesting stories to audiences in varied genres. The platform will offer 250 hours of original content in the first year of its launch.

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