Bharti Airtel (“Airtel”) has launched a new range of convenient combo prepaid recharge packs that are aimed at further simplifying its prepaid proposition. Customers can now get data, talk time, tariff and validity together in the same pack at affordable price points.
The new packs have been designed on the basis of extensive research and feedback from customers, who highlighted the need for talk time, tariff and data built into one single pack instead of the need to do separate recharges.
Offering data and talk time benefits along with multiple validity options, the new combo pack range represents the most popular recharge denominations such as Rs 35, Rs 65 and Rs 95 to serve a wide range of customer requirements.
The packs will initially be launched in Punjab, Tamil Nadu & UP West and will be rolled out in other parts of the country over the next few weeks.
Commenting on the launch Ajai Puri, COO – India & South Asia, Bharti Airtel said: “We are constantly listening to our customers and working towards improving their experience through exciting innovations and process re-engineering. These revolutionary prepaid packs are designed to truly simplify the customer experience and offer great value. All this will continue to be backed by world-class customer services on India’s best mobile network.”
This new combo pack range will complement Airtel’s unlimited bundled recharge packs that offer unlimited calling, free national roaming, SMS and generous amounts of data benefits. The unlimited bundled packs offer great value and are designed for a complete smartphone experience on India’s fastest mobile network.
Recently, in an industry first move, Airtel launched affordable international roaming voice packs, ‘Foreign Pass’, for prepaid customers in India.