Airtel and Amazon India Join hands to Introduce a Range of Affordable 4G Smartphones

VoicenData Bureau
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Collaboration partnerships

Bharti Airtel (“Airtel”), India’s largest telecommunications service provider and Amazon India, announced a strategic partnership with an aim to jointly drive smartphone adoption across the country. Millions of Indians can now become first time owners of a 4G smartphone or upgrade to an advanced 4G smartphone of their choice at an affordable price from amongst a wide range of devices starting at an effective price of only INR 3399.


As part of the partnership, a total cashback of INR 2600 will be available on over 65 exclusive 4G smartphones from popular device brands including Samsung, OnePlus, Xiaomi, Honour, LG, Lenovo & Moto amongst others.

Customers will get INR 2000 of the cashback from Airtel over a period of 36 months and can avail the additional cashback of INR 600 on Airtel recharges of INR 169 on, one of the fastest growing mobile recharges platform in India.

Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “The partnership with Amazon India will give further momentum to our ‘Mera Pehla Smartphone’ initiative which has received an extremely positive response from customers across the country. We will continue to deliver greater value to our customers and stride towards empowering every Indian to fulfil their dream of owning a smartphone and getting onto the digital superhighway.”

Noor Patel, Director - Category Management, Amazon India said, “We are excited to announce our pioneering partnership with Bharti Airtel to enable Indian customers across the country get digitally savvy. Through this partnership, we are empowering customers to enjoy superior 4G technology at affordable prices with a special cashback offer upon recharging exclusively on In line with our focus on customers, this offer will be available on all Amazon Exclusive smartphones for a select period on”

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