Aircel steps in to support 'Swacch Bharat' campaign

NEW DELHI: Telecom service provider Aircel has pledged a contribution of Rs 82.6 lakh towards the ‘Swacch Bharat Abhiyaan’.

The fund would be utilized towards construction and maintenance of toilets in schools of Tamil Nadu. Additionally, it would also be used for building hand-wash units and providing education to children on the importance of sanitation and hygiene under the ‘Aircel Clean School Drive’ program.

This project will be extended to about 50 schools in Tamil Nadu.

Brinda Malhotra, said, “At Aircel, we feel extremely upbeat about Prime Minister Narendra Modi’s vision of a clean India under the ‘Swachh Bharat Abhiyaan’.

It is really thought-provoking that millions of children in India are deprived of the basic necessity of having toilets in schools, let alone having them clean. We’re confident that our honest effort will help these children lead a hygienic and healthier life and address the larger issues of education, health, hygiene, dignity and gender equality.”

The project will be completed within a year and will benefit more than 20,000 people. Further, the ‘Aircel Clean School Drive’ would also entail ‘Behavior Change Communication’, reaching out to thousands of children encouraging a hygienic lifestyle.