ZTE re-structurers, focuses on operators, handsets & enterprises

 

ZTE has announced that it has undertaken re-structuring initiative to stay focused on key strategic operations and high-growth business opportunities. In 2014, ZTE will channel increased resources to grow its three pillar businesses namely operators, mobile devices and enterprise.

ZTE plans to target three emerging market segments viz metropolitan public IT systems, new energy technology and mobile Internet. "ZTE Mobile Devices will operate as an independent unit of the company, it would be headed by Zeng Xuezhong, Executive Vice President of ZTE," said ZTE in a release.

Zeng was previously in charge of ZTE's operations in China. He Shiyou, Executive Vice President of ZTE and the former head of terminals, will remain as an Executive Director of ZTE Corporation.

Pang Shengqing, Senior Vice President of ZTE, has been appointed as head of ZTE's enterprise business. ZTE anticipates that rising demand for cloud-computing, big data, smart city and the Internet of Things will help drive growth in the company's enterprise business. Zhao Xianming, Executive Vice President of ZTE, has been appointed Chief Technology Officer of ZTE.

In ZTE's business serving telecommunications operators, the company will intensify its focus on key areas of higher profitability and strive for increased efficiency by adopting a flattened management structure. ZTE aims to be a market leader in 4G, and will pursue game-changing breakthroughs in development of 4G equipment, 4G semiconductors and 4G devices.

"In 2014, the company is excited about the opportunities in enterprise and mobile devices, and the organizational changes will strengthen our capabilities in these areas," said Hou Weigui, Chairman of ZTE Corporation.

"Telecommunications and technology are intensely competitive industries, and it is vital that we constantly renew ourselves in order to excel." "It is important for the company to become faster, more entrepreneurial, more youthful and more focused," said Shi Lirong, President of ZTE Corporation.He added, "We need to execute changes in our strategy, our organization and our culture in a responsive and timely way."