ZTE set to launch its smartphone brand in India

By Nandita Singh

BENGALURU: ZTE Telecom India, better known as an OEM for the India telecom industry is stepping up it B2C India focus for mobile devices and wearables. The company is tying up mechanics for its branded smartphones in India.

Earlier in August 2016, ZTE appointed Sachin Batra as Chief Marketing Officer for India with a brief to focus on smartphone B2C business. Batra comes with rich sales, marketing and distribution experience spanning 25 years and companies such as Ingram and HT Media.

According to Batra, ZTE will reach consumers via retail chains in offline mode and also via an exclusive  e-commerce arrangement, which will be announced this December. For after sales service, the company already has a network of 350 service centers spread across its five third party service partners.

In China, ZTE is counted as one of the top 10 mobile brands. In India, the company had recently showcased its new product line at BRICS India 2016.

Leveraging India’s booming smartphone market ZTE will make its entry in Rs 5K-20K price band and will offer innovative features such as sensor driven power button to add to ease of use. While it is yet to detail more information on specific smartphone models for India in the stated price segment these will be part of ZTE Axon range. The company is also working on lining up its branded smartwatches and smart home solutions for India market.

“Quite a few announcements are on the way from ZTE,” says Batra who was in Bengaluru to tie up the e-commerce arrangement for its devices. He also added that ZTE will also be manufacturing in India and that the company is ready with its India focus blueprint for 2017 and is getting in the execution mode.