ZTE partners with GSMA for Smarter App Challenge

ZTE to join hands with GSMA at the Mobile World Congress 2012 on the Smarter App Challenge. This challenge will select the most efficient mobile phone application worldwide which are optimized for mobile networks, improves the efficiency of applications and networks and offers a better experience for users.

The winner will be announced at the GSMA Mobile Asia Expo in Shanghai to be held from June 20th to 22nd this year. The grand prize winner of the GSMA Smarter App Challenge will be awarded USD $10K and a trip to Mobile Asia Expo 2012 for the prize presentation. Developers will have an opportunity to win a ZTE Light Tab 2 by downloading the challenge brief and assets.

“The widespread adoption of smartphones and the explosion in mobile applications has forever changed the way that users communicate, access and share information, and through the Smarter App Challenge. We’re very pleased to have ZTE on board as a partner for our very first Smarter App Challenge,” said Ian Smith, E-Sim Project Manager, GSMA.