ZTE intros new mobile design concept

ZTE has debuted a new mobile phone design philosophy entitled: ''Caring, Creative, Simple, Smart.''

''The philosophy is based on four core principles. The 'caring' aspect is meant to illustrate our consideration of customer needs. 'Creative' is included to emphasize innovation and new designs and the 'simple' tenant of the philosophy refers to the sleek, clean appearance of devices,'' said ZTE mobile phone innovative design director Gao Feng.

''The 'smart' pillar refers to designing a product in a way that is intelligent and socially responsible,'' he further added.

The new design philosophy was created in the spirit of conceptual breakthroughs that were part of the development of ZTE phones, including the Blade and SKATE.

The Blade's angular, sharp, minimalist design invokes speed and helped to develop the 'simple' aspect of the new design philosophy, while the SKATE, is an example of the 'creative' pillar as it was modeled after the skateboard.

A ZTE 005ZEmergency phone created for children in co-operation with Softbank in Japan, was designed with usability and customer care in mind and inspired the 'caring' aspect.