ZTE revealed that it has successfully completed an MBMS Multicast Service
testing based on 3GPP (Third Generation Partnership Project) R6 standard
conducted at its Shanghai research and development center last month in
collaboration with Qualcomm. The testing is the first MBMS Multicast Service IOT
(Inter-Operability Test) ever completed in the industry, considered a major
breakthrough in extending MBMS' existing function to provide broadcast services
only.
The test results show that 128 and 256kbit/s high-speed transmission of MBMS
television programs broadcast and multicast services can be smoothly delivered
over cellular networks. The success of MBMS Multicast Service IOT marks the
readiness of commercial delivery to the mass market.
"This is certainly a strategic collaboration between ZTE and Qualcomm,
two companies with proven track records in the wireless sector," said Fang
Hui, ZTE's General Manager of WCDMA Products.
"Qualcomm is happy to co-operate with ZTE in conducting the MBMS
testing, an area which we believe is part of the core development of ZTE's WCDMA
products," said Frank Meng, President of Qualcomm Greater China.
MBMS, falling into two modes - multimedia broadcast and multicast service, is
a simple, fast, and easy-to-deploy mobile multimedia service application
solution that helps operators save on network deployment costs in developing and
offering mobile TV and other multimedia services. Its multicast mode, is said to
be a more effective and flexible way of delivering media services. With
concerted efforts by various industry players to rapidly develop MBMS solutions,
multimedia services such as advertising, TV programs, MMS, and similar services
will soon be readily available over various cellular networks to small terminals
such as handsets.