Zopper’s mobile app to help shoppers!

Online consumer products research platform Zopper has launched a new mobile app that guides shoppers to find a product of their choice.

The app helps in browsing 10.5 mn products from over 400 categories, the largest product catalogue in India.

Anybody with an Android phone can download the application from Google Play Store. Applications on other platforms like Windows Phone and iOS are in the pipeline.

SurjenduKuila, co-founder, Zopper, said, “The application is very intensive as it has to have tremendous data backup to support customer requirements. The application functions seamlessly by connecting with our backend servers where all the data about the whole product catalogue, pricing information and offline stores listings etc. is available.

The servers in-turn are driven by intelligent algorithms that gather this data from thousands of online sources, saves this data and converts it into relevant information for customers. And this goes on 24/7, non-stop. The application has been created in terms of the design and user experience to create a cool, sleek application that's easy and a lot of fun to use!”
 
“The trends in shopping are changing rapidly. Customers purchase and decision-making process has shifted earlier from visiting the nearest retail store to visiting the most popular online store for the category. The trend is now going back to Indian roots of making a prudent decision based on knowledge assimilation on a product, discussion with existing users, comparison and then shortlisting the location/ store for shopping.

Our application will help the customer in all these stages by acting as a trusted guide or a friend to them while they take their purchase decision by guiding them to best product for their requirements, finding them the right price for the chosen product and finally helping the customer in selecting the best location for purchase from both online as well as offline stores," said Neeraj Jain, co-founder, Zopper.

The firm had recently raised $5 mn of Series B funding from Tiger Global Management LLC and Nirvana Venture Advisors to design the app.

“While number of Indian customers shopping online has increased, a large part of Indian populace still buys from brick and mortar retail stores and will continue to do so for some time to come. Therefore, we have kept our focus on creating a strong information bank of local retail stores. Our large feet-on-street team helps us in our endeavor towards increasing our local store listings,” added Jain.