After a decade of helping India make informed food choices with restaurant reviews and rating, food delivery, Zomato Gold and much more, the team at Zomato have decided to launch a food and entertainment carnival, Zomaland. The first edition of the grandest extravaganza will take place in Delhi (18-20 January) followed by Pune (8-10 February) and Bangalore (1-3 March).
Zomaland marks Zomato’s entry into the space of large-scale experiential events. This carnival would bring together some of the top chefs and eateries from across the country, a line-up of music artists and DJs, and never-seen-before interactive installations. It will also feature a vintage funfair with carnival games and fascinating photo booths, vibrant food parades, enthralling street performances and a dedicated zone for the children.
Speaking on the conceptualization of Zomaland, Gaurav Gupta, COO, Zomato, said, “We view ourselves as a food company which aims at giving users the best food experience – online as well as offline. We believe that if there is an experience to be built around food, Zomato has a significant role to play in making it happen. We also believe that the restaurant channel or out-of-home food cooking theme will be dominant in the future and we are trying to grow that as much as we can. The introduction of Zomaland is a step forward towards our goal of ‘better food for more people’.”
The carnival, according to the press release, will be an ultimate celebration of food and entertainment with 100+ handpicked eateries in each city, spread over 8 food zones where the streets of Delhi 6 meet the bylanes of Beijing, and the mellow flavors of the Mediterranean meet the flaming cuisine of Mexico. Zomaland would also have food for every palate, music for all ears, games for all age groups, and incredible attractions to please every eye.