will allow companies to reach WhatsApp’s 1.5 billion users to manage service interactions and engage with customers directly through Zendesk Chat.

Zendesk acquires Smooch Technologies to offer next-gen conversational messaging experiences

Zendesk has announced that it has acquired Smooch Technologies Holdings ULC, the Montreal-based company behind Smooch, a platform connecting businesses with customers to power more personalized and human conversations.

The acquisition marks Zendesk’s next step in delivering omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging apps like WhatsApp and Facebook Messenger.

“We live in a messaging-centric world, and customers expect the convenience and interactivity of messaging to be part of their experiences,” said Mikkel Svane, Zendesk founder, CEO and chairman. “As long-time partners with Smooch, we know first hand how much they have advanced the conversational experience to bring together all forms of messaging and create a continuous conversation between customers and businesses.”

More than 75 percent* of all smartphone users now use messaging apps such as WhatsApp. Smooch is one of the largest providers of WhatsApp Business integration, and through Zendesk’s early access program, companies can now reach WhatsApp’s 1.5 billion users to manage service interactions and engage with customers directly through Zendesk Chat. This marks the continued expansion of Zendesk’s integration with the WhatsApp Business API into The Zendesk Suite.

Together, Zendesk and Smooch will drive the next wave of connected conversations on a variety of messaging channels, including WhatsApp, Facebook Messenger, LINE, WeChat, Telegram, Twitter DM, Viber, Kakao Talk, SMS text, RCS and through native web iOS and Android apps. For example, with these expanded capabilities, an online retailer could seamlessly manage an issue with an incorrect shipment or return that starts on social messaging like WhatsApp and shifts to its own native messaging experience in one continuous, informed thread within Zendesk.

In addition to product enhancements, Zendesk announced a Conversation Solutions Team, which will support businesses seeking to leverage Smooch’s best-in-class conversation platform to craft personalized messaging experiences. This team can deliver customized messaging applications such as a global hotel brand that provides customers with a premium, omnichannel guest experience through the ability to message hotel staff on property in real-time for any needs across a range of messaging platforms.

The Smooch acquisition, WhatsApp and Slack integrations, and The Suite expansion were all unveiled at the one-day customer experience event, Zendesk Showcase, taking place in New York today.

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