In keeping with its growth story, Cisco recorded a 25% growth in revenue in
the last financial year to reach total revenues of Rs 5,046 crore from Rs 4,037
crore in 2006-07. The company recorded a turnover of Rs 240 crore from its
broadband operations, and its router business grew by 24.1% over last year's Rs
1,164 crore. The networking giant recorded a 42% increase in revenue from its
voice solutions and a 16% increase in revenue from the switches business.
Cisco's WLAN business also recorded an increase of 39.1%.
The company has set up globalization center in the country. That will focus
on driving the company's globalization strategy for emerging high-growth markets
such as India, Mid-East, Africa, Eastern Europe, and China. The global
networking giant is also restructuring its sales organizational structure with
dedicated regional focus in an attempt to reach customers in tier-2 and 3
cities.
Cisco has significantly increased services penetration in the country and has
had some big wins in this business. The company is engaged with two large indian
corporate houses to set up their campuses and SEZs by providing them advisory
services, and with its Connected Real Estate solution. Cisco is mainly focusing
on manufacturing, retail, and infrastructure.
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The company's new go-to-market strategy is a dual approach to the market.
First, the focus is coverage in order to expand its geographic reach, and then
to strengthen existing customer relationships.
The company is moving away from the current 'vertical-centered' structure
toward a new structure with a strong regional focus complemented strongly with a
solution focus through business councils. The business will now be structured
geographically-North, South, East, and West. Cisco has also adopted high-growth
verticals such as banking and financial services, government and defense,
manufacturing, retail, tourism, real estate, and construction.
Cisco continued with its focus on innovation in research and development in
the country. Many platforms, components, and technologies are completely owned
by its India operations. The entire optical product line and Cisco 7600 are some
examples of that. Additionally, platforms such as its flagship gigabit switch
router (GSR), Catalyst 10000 are in the process of moving to India. There is
also a focus on local innovation to tap the needs of the emerging markets. The
India Development Center is innovating to focus on ICT in improving
productivity, rural connectivity, tapping the mass market potential, and
enabling inclusive economic development.
The company believes that the next phase of growth come by being a trusted,
strategic advisor to Indian businesses, offering relevant solutions for business
transformation. Cisco plans to continue to create new products and drive
innovation in the Indian market.
We have increased services penetration in the country, and have had some big wins for this business What were the highlights of FY 2007-08? Cisco Capital, the leasing and financing arm
What is your new go-to-market strategy all How would you rate your performance on the What are the new products and services in On the software side, we have several Cisco was planning to manufacture products |