Wireless Informatics Forum launched

Wireless Informatics Forum (WIF), a new resource for the mobile community,
has been launched today to promote the importance of user experience
optimization. WIF, a non-profit organization, is designed to act as a community
resource for mobile operators, handset manufacturers, service providers and
software vendors, helping them to share ideas and best practice in the
development and delivery of mobile products and services.

WIF is based on the concept of Wireless Informatics, the practice of sharing
knowledge, best practices and experiences throughout an organization's value
chain to deliver the ultimate mobile user experience. It's about identifying key
points of end-user dissatisfaction, understanding the root cause and applying a
fix 'upstream' in order to mitigate recurrent issues and cost.

It's a practice that is becoming increasingly popular with mobile operators
and manufacturers looking to extract value from their customer care operations,
better understand their users and apply that intelligence throughout their
ecosystem - from development and product management through to retail and
marketing.