Wipro: The Transformer

There is an increased interest in IT transformation across the world. Added interest in analytics, customer experience and mobility is increasing momentum. And Wipro is all geared up to take it even further.

Wipro grew significantly well and managed to enter new geographies like Africa and Eastern Europe last fiscal. Wipro's revenue grew from `5,256 crore to `5,752 crore in FY 2010-11, showing a 9% growth. FY 2009-10 was significant as well for the company with a number of deals overseas. Wipro partnered with Atheeb Telecom for deploying an end-to-end IT solution covering OSS/BSS and the underlying infrastructure components. As part of the 5-year contract, Wipro is delivering next generation services through business-IT alignment and implementing a future-ready IT architecture in accordance with industry standards and global best practices.

Last year it won some of key transformational engagements in Billing and CRM transformation. The company signed a multi-year transformational deal with Magyar Telekom (a subsidiary of Deutsche Telekom), the largest telecom service provider in Hungary. This strategic move leverages Wipro's proven global transformation capabilities, and more importantly, enables a complete range of business and technology services to be delivered closer to the customer. Wipro also won a 3-year contract from telecom service provider Vodafone Essar to manage the firm's fixedline services for its enterprise business customers. Wipro will provide a range of services to the operator, including network design and building of an enterprise network operation center to manage operations of the firm's customers. In FY09-10, Wipro signed a multi-hundred-million long-term outsourcing contract with Unitech Wireless for creating a next-gen telecom company. Wipro deployed component based service delivery platform (SDP) for Unitech Wireless to deliver a wide range of services including multi-channel access, real-time information delivery, multimedia content and VAS. This has significantly added to its revenue last fiscal.

Wipro saw significant increase in its wireless business, winning some key contracts. It is seeing more and more focus in the wireless space and plans to continue to build solutions to help customers around the 3G/4G space.

Leveraging on its strong expertise in legacy transformation and green field rollouts, Wipro is continuously investing on identifying and building rapid starter-kits and re-usable assets. It is also continuously investing to enhance its pre-integrated OSS/BSS solution stack. The company has built IP on service delivery platform to integrate with OSS/BSS. Wipro is building a pre-integrated solution which can be taken by enterprise telcos and offered as a service to the SMB customers. Wipro signed a partnership with CCPU to develop Wireless Solutions for Long Term Evolution (LTE) Network Infrastructure. It jointly developed Mobile Internet Offload Gateway (IOGW), which enables mobile operators to provide rich user experiences for internet-bound traffic without equivalent capacity increase on service providers' core network elements.

The growing demand to access news, information and entertainment content from multiple devices has led to the need for an efficient delivery platform that can manage inventory, rights, meta data and assets. To cater to this demand Wipro launched Wipro COMET, the advanced digital content. These are good times for transformational work in the industry.

What needs to be kept in mind is for transformation to happen, challenges need to be countered. Today IT industry in dealing with telecom industry is facing issues like support convergence in true spirit, readiness for alternate mobility solutions and end-to-end customer experience management.