'We wish to provide customized applications for enterprises'

What is the enterprise mobility market according to
Nokia and where does Nokia stand in this space?

We define mobility as a means to connect people with any mobile devices over
any network through Internet protocol or cellular to access corporate data
securely. Enterprises are expecting a lot of convergence between voice and data.
We are seeing a lot of opportunity in the network space as well as mobile
devices space.

Don't you think you are a late entrant in this space,
especially when BlackBerries and Palms are already there?

No, we are not late. We feel that the enterprise market is in the nascent
stage. Infrastructure for such services is getting better, need for getting
mobility is more, convergence of voice and data is happening. The telecom
divisions in enterprises are gaining importance with more and more investment
coming in. Even a CIO's role is getting changed. Today, he is seen as the
person who is in charge of software along with telecommunication.

How
do you address security when it comes to mobile data?

Security is one of the very big areas. We provide security at two levels.
Personal level security deals with device level security. Second-level security
provides remote wipeout. For instance, if a mobile is lost, data is the most
concern area. People are worried about data going into wrong hands. Now with
remote wipeout, one can delete the data if SIM is still active. If SIM is not
active, then a person is not able to see the data, as it will be password
protected. If a password is wrongly entered five times, data will be
automatically deleted.

How big is the enterprise mobile market?

According to various studies, the enterprise mobile market would be worth
18.1 bn. For comparison, the software market would be 6.8 bn and security market
would be 4.6 bn.

What are your plans for India?

For the Asia Pacific region, we are providing e-mail applications such as
Lotus, Pop3, etc with our products as backend application. Further, we are also
focusing on other business applications where details for sales executive on
market information or sales application are being provided. We are looking at
providing customized application for the enterprises.

Are you looking at encoding software solutions on Nokia
devices?

Our Forum Nokia addresses this. Here we call on developers to develop
specific applications. For example, stock trading application is developed by a
Mumbai-based company on Nokia device.

What are your plans for the SMB market?

We are offering E50 series, which is priced around 300-350 for SMEs. We also
offer E 61, which is priced 100 more than the E50. Applications and the ease of
use are same. However, E61 offers a wider screen area.

What are your plans to address government customers?

We offer solutions with group of people. We work with various companies such
as HP, IBM and Datacraft in providing mobile devices for e-governance projects.

Srinivas R in Singapore

vadmail@cybermedia.co.in