We are willing to co-operate with Indian partners for a win-win

How is Donjin shaping up its business in India?

India is a VIP market on our global map. And over time we are going to serve
India with deeper localization such as setting up offices in India, recruiting
local talent that understand technical and business development, develop more
business challenges, and so on. Thus, we are trying to bring excellent
communication technology, product, and services to the Indian market.

We plan to cooperate with Indian middleware companies and system integrators,
and have local distributors and local partners who are middleware companies,
system integrator, etc. In future, we will also provide solutions for the end
users, who could be carriers, SPs, governments, or any other industry. We are
willing to co-operate with Indian partners to gain a win-win result.

What are your recent initiatives in the VAS space?

VAS is the latest buzzword and goldmine for telecom service providers in
India. In the Indian telecom VAS market, we implement different
strategies-integrated information communication platform provider; advantage in
two fields telecom VAS and CTI; three business operations foundation, foundation
R&D, application R&D, and operation practice; and persist four ideas-customer
first, specialized route, sustainable development, and industrial chain
co-operation.

How exactly are you planning to take the development in the R&D space to
the next level?

We have been investing more than 15% of our annual revenue on R&D. More than
30% of our workforce is dedicated to R&D. We have some very innovative products
like Seegoe, Keygoe, and Eoogoe in the pipeline. Seegoe products are designed
for contact centers. Eoogoe products are designed for unified communication. But
these two product lines are underdevelopment. Keygoe products are designed for
the telecom VAS space and successfully accepted by the Indian market.

What about your recent project "Listen to radio through telephone"...

"Listen to radio through telephone" is also known as "Radio broadcasting
access through telephone" which is to give radio function to telecom
subscribers' fixed phones, mobile phones, and smart phones, by which subscribers
can listen to a number of radio broadcasting programs by making a phone call.
This service solves the problem of no access to radio broadcasting programs in
areas not covered by broadcasting signals, and also satisfies the demand of
telecom subscribers who desire to listen to radio but have no radio sets.

Arpita Prem

arpitap@cybermedia.co.in