We need a better VAS billing system to discuss better margins

VAS players are unhappy about revenue sharing. What are your views?

Operators still dominate the revenue sharing arrangement in VAS amount paid by end users, 60-70% is kept by operators, and content app/owners
gets 20-30% of the revenue>. We definitely need a better billing system just
like the app stores billing system where a better margin can be discussed. But,
it is good to know that new app stores from Airtel, Aircel, etc, are all around
where we can directly deploy our apps just like uploading the content and
publishing it fast.

How are you planning to cash in on 3G?

With the advent of 3G and similar faster mobile networks around the world,
high quality applications on mobile and portable devices are bound to see an
exponential growth. Keeping an eye on this, we developed TRANZ which can enable
the easy transfer of photos and videos with your phonebook friends over GPRS/3G
networks. Think about an experience where you take pictures of your vacation and
import it into TRANZ that lets you share your files with your family and friends
instantly. No more transferring files to your.

Is innovation in the MVAS segment moving in the right direction?

Invention of cellular technologies and its evolution is the biggest boon to
mankind. Making good products is the backbone of any company. We have direct
competition from companies like MobME, ValueFirst, Geodesic, One97 who are also
highly innovative with their product offerings.

Innoz Technologies recently created a software to know the live scores of
FIFA World Cup. Do you have any similar software in the pipeline?

Our flagship product-SMSGYAN is built for the community. SMSGYAN is a truly
interoperable and accessible knowledge-information service that is available in
shortcode/subscription as well as STK/Widget/Application for mobile operators
and cellphone manufacturers in the market. With direct connectivity from telecom
operators, we launched CellNXT-a leading SMS/voice gateway service provider,
delivering to over 200 corporates and 550 SMEs all around India. CellNXT is used
by advertising agencies, small and medium companies as well as corporates.

What are your future strategies to keep pace with the fast moving telecom
industry?

The dominance of companies in this field never bothered us because only when
something new comes up, do people realize the opportunities and opt for the new
product to make life more comfortable.

We are storming in as a key player in the mobile space via our innovative
products. Supporting our innovations in the modern times, Innoz has recently
bagged several awards and recognitions from all over India & across the world.
Aegis Graham Bell Award, Mbillionth South Asia Award 2010, Star Entrepreneurship
Award 2009, etc, are the few recent recognitions that we received.

Ritu Singh

ritus@cybermedia.co.in