Vodafone’s Network deploys Tanla's A2P messaging

New Delhi: Vodafone Business Services (VBS), the enterprise arm of Vodafone India, has deployed mobile messaging and payment solutions provider Tanla Solutions’ fast track platform for Application-to-Person (A2P) messaging.

New Delhi: Fast Track is an Application-to-Person (A2P) messaging platform that currently processes over 2.5 bn messages per month making. The company claims the platform to be the largest and most proven platforms in the A2P messaging market, a statement said.

The market for A2P SMS messaging continues to grow worldwide and is estimated to be worth $60 bn by 2018, according to Juniper Research.

Tanla’s Fast Track platform helps Vodafone to leverage the engagement with customers.

“Tanla has always been the leader in the mobile messaging space since inception, being the first Indian company to deploy an SMSC with a carrier way back in 2001. Our experience and strong technology combined with Vodafone’s superior network and reach will make for a compelling service for enterprises.” said Uday Kumar Reddy, CMD, Tanla.

Satish Mittal, Sr VP-Technology, Vodafone Business Services, adds: “We are happy to partner with Tanla and look forward to addressing the growing needs of our enterprise customers.”