Vodafone unveils the new avatar of Mobile Box Office

Vodafone Essar has unveiled the new avatar of Vodafone Mobile Box Office - the latest addition to its portfolio of innovative value added offerings on the voice platform. Vodafone Mobile Box Office enables subscribers to listen to the storyline, trivia, dialogues & songs of their favorite movies at their convenience. Every week subscribers can choose from a catalogue of over 50 movies across 7 movie industries. Subscribers also have the options to download a Caller tune and Ringtone and dedicate songs to his/her friend.

Rohit Atya, CEO, Vodafone Essar-Mumbai, said, “The key advantage of voice based services is that it can be offered in variety of languages to cater to the diversified Indian population. This is the first time ever that a concept of mobile movie capsule has been introduced to mobile phone users in India and we are certain that movie lovers will have an unmatched entertaining experience even while they are on the move.”