Vodafone’s new offer for prepaid customers

Telecom services provider Vodafone India has launched ‘Every Recharge Wins’, an initiative that offers its pre-paid customers assured prizes in the form of free additional voice minutes, internet or SMS.

It will be available from July 24, 2014, in retail outlets, Vodafone stores, online or M-Pesa.

Every Vodafone pre-paid customer who does any prepaid recharge--top ups, bonus cards, plan vouchers, etc-- will be entitled to an assured reward.

After a customer has done a recharge, he will be offered two reward options of free bundles through a Pop Up menu (invoked through dialing in *599# activity). Upon selection of one of the reward options, the benefit will be activated immediately.

“These benefits would be over and above the normal benefits that the customer gets for that recharge. The benefits would be awarded to the customers within a span of four hours of recharge. The size of the reward would be linked to the value of the recharge resulting in bigger rewards for higher recharge values, thus making it an interesting value proposition,” a statement said.

Vivek Mathur, chief commercial officer, Vodafone India, says, “Vodafone is always at the forefront of providing customer delight with unique and differentiated products and services. ‘Every Recharge Wins’, is a pan-India initiative targeted at our discerning pre-paid customers providing them added benefits for the same price and encouraging them to recharge big in order to win big.”
 
‘Every Recharge Wins’ initiative will be supported by a high-decibel 360 advertising and marketing campaign across all forms of media.