Vodafone launches Flex for prepaid customers

NEW DELHI: Vodafone India has launched 'Vodafone Flex' for prepaid customers that comes with no pre-fixed quotas for Voice, Data or SMS.

The new packs are available in denominations ranging from  Rs 119 (325 Flex), Rs 199 (700 Flex), Rs 299 (1200 Flex) Rs 399 (1750 Flex). Additional packs can be availed at attractively lower cost.

"This new concept, gives power to you, each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS - all with just a single recharge," the company said in its statement.

Launching this new, revolutionary concept, Sandeep Kataria, Director – Commercial, Vodafone India, said,“90% of customers prefer to use prepaid and Vodafone FLEX has been specially designed with the singular objective of making the user experience of the hundreds of million prepaid customers simpler, richer and more enjoyable. It gives prepaid customers total control with the flexibility to use their Flex as per their individual choice and usage style - more for voice or more for data - offering greater value for money.”

"Developed following extensive research and after gaining insights into the preparid customers usage, preferences and evolving needs, Vodafone FLEX goes much beyond a conventional pre-paid tariff plan. Vodafone FLEX customers can carry forward their unused Flex, keep a tab on their exact usage, and enjoy savings of up to 25%, all this with a single recharge valid for 28 days," it added.

“Vodafone FLEX provides a novel breakthrough from the conventional way in which customers currently use and manage their various mobile plans for voice and data. Eliminating the need for managing multiple recharges or validities, Vodafone FLEX gives ready access to talktime, data, SMS and roaming – all with just a single recharge”, said Arvind Nevatia, National Head Consumer Marketing, Vodafone India.

A high decibel, 360, multi-media creative campaign will propagate the launch and introduce this innovative, new concept of Vodafone FLEX - ‘Prepaid bana very very aasan’, to audiences across the country. To be launched shortly, this advertising and promtional camaign is being led by popular film stars Nawazuddin Siddiqui and Bobby Simha, who are relatable and can truly live up to Vodafone brand values. This highly vibrant and impactful campaign will be seen across mediums - TV, Print, OOH, Radio and Digital.