Vodafone Egypt to provide personalized mobile services

Vodafone Egypt will be providing a host of customized services to its subscribers in the country. The operator is enhancing its subscriber data management system built on the One-NDS platform provided by Nokia Siemens Networks.

The upgradation will let the operator to speed up the process of launching new, targeted services.

''With a fast growing emerging market, characterized by increased uptake of smartphones and tablets, subscribers are looking for more, highly personalized services,'' said Tony Dolton, chief technical officer, Vodafone Egypt.

''Staying competitive demands introduction of new features and services at a faster pace. With its simplified architecture and high resilience, Nokia Siemens Networks'One-NDS platform will enable us to do just that,''he added.

This implementation will provide the base for a more efficient and flexible management of subscriber data. This project is a huge step forward for Vodafone Egypt to be able to analyze current market segments, while improving subscriber loyalty,'' said Sharaf El-Din Mohamed, head of Vodafone Egypt's customer team at Nokia Siemens Networks.

Nokia Siemens Networks' NetAct network management system will enable effective monitoring, management and optimization of Vodafone Egypt's network. Under the contract, the company is providing consulting and care services that include hardware and software maintenance and competence development.