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VAS TOP 10: #5 Hungama Mobile―Entertaining the World

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VoicenData Bureau
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Hungama Digital Media Entertainment began its journey as an online promotions agency in the year 1999 with a team of just 4 individuals. Today, it boasts of over 850 employees and offices located in New Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, Dubai, Singapore, and the USA.

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It is now the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 350 content creators, across record labels, studios, and broadcasters, Hungama has licensed worldwide exclusive digital rights to over 4 mn music and video titles.

Hungama serves content to consumers in 47 countries across mobile, internet, IPTV services and has more than 150 partners across the world. Hungama has successfully managed more than 2,000 mobile and digital campaigns for as many as 300 brands globally.

Today Hungama Mobile is the leader in the mobile entertainment and value added services (VAS) in India as well as South Asia. It is a division of Hungama Digital Media and was launched in 2004. Since its inception 6 years ago, the business has built its expertise in the following areas-mobile content, mobile marketing, and mobile media. It powers close to 75% (circle dependent) of all mobile entertainment content in India.

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Hungama Digital is India's #1 digital advertising agency. Over the last decade, the Hungama Digital team has created and executed some award winning campaigns in the digital space. The company has created innovative marketing solutions for over 350 brands including Coca Cola, Nokia, MasterCard, ICICI Bank, Axe, Nike, Bacardi, and Cadbury's. The Hungama Promo Marketing business has been ranked as one of the best in Asia Pacific many times over the past years. Experiencing the brand is critical in breaking the media clutter and converting a prospect into a consumer. Hungama uses experiential marketing tenets in creating programs that are both effective and very measurable. Hungama Promo Marketing has an infrastructure across 60 cities in India called Hungama Networks.

Hungama also has to its credit, Hungama Game Studio which is India's first gaming studio, developing gaming content across multiple digital screens-Mobile, PC, and Television. The studio owns IP of 400 flash games till date for over 100 brands and has pioneered 75 Bollywood games for numerous production houses. Partnership agreements with leading Publishers, Distributors, DTH providers such as Tata, Imade, Wild Tangent, BSNL allow the studio to form strong relationships with local and international brands. In addition to the partnerships, Hungama Game Studio owns and operates the internationally acclaimed Ghost Town Mysteries making it India's most successful downloadable game.

Hungama also owns Bollywood Hungama (formerly IndiaFM.com acquired in 2000), India's premier Bollywood and music site. Since its launch on August 15, 1997, it has become a credible source of information and entertainment for Bollywood enthusiasts all over the world. The site attracts 9 mn unique visitors, across 127 countries, and has over 100 mn page views each month. Bollywood Hungama has also been awarded with prestigious awards in the past, including the PC World's Best Indian Entertainment website, Abby's and Promotion Marketing Awards, Asia.

Hungama also launched India's premium cross platform digital entertainment store, Hungama.com. Offering full length music tracks, videos, ringtones, mobile wallpapers and dialogues across categories-Bollywood, Instrumental, Ghazals, Devotional, Indian Regional Music, International Music and much more for digital downloads. Accessible from a PC and Mobile, users can enjoy all this content through a simple 3-step process-browse, preview and download, by subscribing to value-for-money price plans designed to suit every individual need. It is also available on Facebook via the Hungama My Play application. Hungama.com on mobile and Facebook has been awarded 3 Creative ABBYs at GoaFest 2010.

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