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Bangalore based mobile marketing firm, mGinger.com is acquired by its partner ValueFirst, a digital media company. This acquisition enables ValueFirst to add another 4 million highly profiled opted-in registered users to its existing 50 million users.
ValueFirst's focus on priority is to scale its media business. It has undecided on the mGinger's deals and is evaluating on the deals segment of mGinger. The company intends to extend the permission based approach to market beyond sms to various platforms like internet, voice and email. Vish Bajaj, MD, ValueFirst said, "In the recent months, mGinger had pivoted to promoting deals. We are evaluating what to do with the deals part of the business and will currently focus on scaling their media business.”
He further added, “ValueFirst has a great scalable technology platform and huge sales infra with over 4000 clients and plans to leverage mGinger brand name, profiled user base and niche targeting technology — to offer innovative digital scalable solutions to clients and media agencies.
Chaitanya Nallan, founder and CEO mGinger said, “We were successful in establishing permission driven marketing as one of the most effective ways of advertising. It enabled us to create a vibrant mGinger community. This along with our highly sophisticated targeting technology produced high ROIs for our advertisers."