Uninor opens 367 stores in a day

Uninor today conducted its largest ever retail expansion since launch. In one day, 367 new exclusive Uninor retail stores opened up for business in the six circles of Uttar Pradesh West, Uttar Pradesh East, Bihar (including Jharkhand), Maharashtra & Goa, Andhra Pradesh and Gujarat where the company offers its 'sabse sasta' voice and internet for all services.

This is a 30% expansion of the exclusive retail footprint that takes Uninor to 1480 exclusive stores - the second largest among all operators in these six circles.

"We declared early this year that 2014 will be about investments, expansion and growth for Uninor. We started this with the addition of a record 5000 new network sites and followed that up today with our largest ever retail expansion," said Morten Karlsen Sorby, nominated CEO of Uninor.

Uninor recently announced the launch of its entirely new internet strategy- moving from MB and KB pricing to unlimited 'sabse sasta' tariffs for services like Facebook and Whatsapp. With the network expansion earlier and retail expansion now, the company expects a significant increase in its customer base that includes doubling of its active internet users within this year.

"It is the mass market customer who often requires greater engagement with the operator- to be able to walk into a store in the neighborhood and get the information and assistance needed. This is what these stores will do- within walking distance of our subscribers," said Rajeev Sethi, Chief Marketing Officer of Uninor.

All Uninor exclusive stores will be full service outlets that will offer all services including new connections, recharges, on-the-spot query resolution and complete assistance to all subscribers. The stores will be staffed by trained customer service personnel and equipped with the fully automated IT solutions that will help in spot resolution of all queries and conduct all service requests.