UNICEF partners with Frog Design

Frog design today announced a collaboration with UNICEF as the organization's lead design and innovation partner on Project Mwana, a major mHealth initiative to improve maternal and infant health and welfare in peri-urban Malawi and rural Zambia. The immediate goal of the project is to leverage mobile technologies in innovative ways to significantly increase mothers' visits to clinics for ante and postnatal care by January 2012.

Mobile technology is particularly important as a communications vehicle in Malawi and Zambia, as there is little to no other existing infrastructure with which to reach large volumes of the population. Working closely with UNICEF's Innovation Team, frog will donate its services pro-bono to develop appropriate and sustainable mobile systems that will be able to communicate critical information on clinic locations, availability of services, delivery of results, the importance of visiting clinics and more, to the people who need this information most.