txtWeb, Airtel launch text-based app store

txtWeb and Bharti Airtel have launch a unique text-based app store for the masses in India.

This app store enables Airtel users, across any mobile device, to get access to a plethora of information ranging from academic content, social networking, sports, breaking news, financial tools to games and more.

The service will be available nationally at a minimal cost of 50 paise per SMS and also in packs of Re. 1 for 2 days, Rs. 7 for 15 days and Rs.15 for 30 days. To get started, users have to simply SMS "HELLO" to 51115 to get the list of apps and start using them, without any hassle of downloading.

"txtWeb enables mobile phone users to discover and consume information from the internet by simply SMSing keywords such as @wiki, @email, @cri, @gold, @movies, etc," the company said in statement.

The app platform also has an intelligent search feature that allows users to find answers to a range of queries from upcoming festivals, new movie releases to locations in a specific area.