TRAI exempts 200 SMS limit for M2M and P2M

TRAI has exempted the machine to machine(M2M), and person to machine (P2M) messages from the limit of 200 SMS per day per SIM.

The authority took this step in response to the received representations from the stakeholders that in view of the limit of 200 SMS per day per SIM, they are not able to send machine to machine and person to machine SMSs, which are sent by them to initiate process or application for their operational requirements.

TRAI duly considered such representations and has excluded all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.

The authority also made it clear it already issued a direction dated 25th October, 2011, which states that a registered company may send information pertaining to services or goods, to be delivered to customer under Transactional message category.

All the provisions of ''The Telecom Commercial Communications Customer Preference Regulations, 2010,'' issued by TRAI on 1.12.2010 have come into force from 27th September 2011. As per the provisions of such regulations, no access provider shall permit sending of more than two hundred SMS per day per SIM.