Owning a business in the hospitality sector is challenging. Restaurants and bars, in particular, have very low-profit margins, with most of the money going back into the restaurant to keep it running. Food costs money; drinks cost money, employees cost money, damages cost money – the bills just keep adding up. The only issue is that if you don’t reinvest more, then you absolutely have to into your business, you risk being put out of business. That is why you must always aim to invest in key areas that will bring more customers through your doors, and why you must implement these top updates for your future.
Internet Access for Guests
Internet access has become a human right, though that doesn’t mean you are legally obligated to offer it. Rather, you should offer free Wi-Fi to your guests for a few key reasons. For one, you can insist that they open an account or at least provide their email to gain access. This will give you direct contact to them, where you can then inform them of deals, VIP offers just for them, and other events that are happening in your restaurant. Just make sure that the quality of your emails is high, otherwise, it will just end up in the spam box. Similarly, you could also require that they start an account, and you can offer key personalization features that will better their experience.
A Rewards Program That Offers Personalization
Rewards programs get people back into your restaurant. Most often, this will require that your customer has a card that they must activate. Go one step further than just offering them free meals and drinks, and add more personalization features. For instance, let them mark down their allergies and sensitivities and birthday. This will allow you to send out a voucher specifically for their birthday, that will ensure that they spend their money at your restaurant, and not anywhere else. You could also have a reservation system that allows your guests to order in advance so that their food will be ready when they sit down.
Design is an important aspect of the atmosphere of a restaurant, and in the hospitality sector atmosphere is everything. It is important to note that there is a huge difference between antique and run-down, and you never want to enter into the latter category. Instead, make changes and fix issues as you go on. If you need new pub furniture, order it before your old pieces give out on you. These regular updates will go a long way to ensuring your restaurant is an attractive place to be, from now and into the future.
Focus On Environmental Impacts
Single-use plastic is being hit hard in the news recently, with National Geographic launching a year-long campaign, and it is time that restaurants follow suit. Offer alternatives to plastic straws, use environmentally friendly takeaway containers and try to lower your environmental impact. It’s a great way to market to the younger generations, and a great way to save money.
The future is coming whether you like it or not, and the only thing that you can do is to update your business to meet it head on! Make the necessary changes to your service and establishment, and you’ll be able to continue to be a success for years yet.