Tikona rolls out first Digital Campaign 'Stay SMART Stay Connected'

Tikona Digital Networks (TDN) has announced the roll out of its first digital campaign under the brand name Tikona Wi-Bro. The 60 days campaign targeting the home segment will be rolled out in two phases. The first phase would focus on creating brand awareness and the second phase will aim at generating leads.

The campaign 'Stay SMART Stay Connected' is targeted towards youth and aspirants between the age group of 18 to 45. The creative has a young & vibrant feel resonating with the confident, warm and authentic brand personality. Each alphabet of 'SMART' connotes a service benefit- S-Secure, M-Value for Money, A- Abundant MBs, R- Reliable & T- Tech Nxt. To maximize visibility, impact & effectiveness, the campaign will have its strategic presence across genres such as travel, news, business, search engines and horizontals like Yahoo, MSN & Rediff.