There is now a growing need for AI-based sensory science in identifying shopper preferences

Digital transformation has ushered a shift in consumer expectations. The concept of Sensory Marketing is now regarded as a powerful tactic that targets at least one of the five senses to elicit meaningful responses from consumers, who show brand preferences and who are in constant want for an elated shopping experience. In the last few years, the food and beverage industry has found apt application of this sensory science.

California-based Tastry, founded by Katerina Axelsson, is one of that kind of a company that deals with sensory sciences, which uses advanced chemistry, machine learning, and artificial intelligence to match consumers to products they will love.

Delving into sensory sciences

Tastry has accurately taught a computer how to taste. The company has unleashed the barrier from direct-to-consumer selling by its technology that analyses products chemically to determine what flavors are present, even in tenuous forms.

The technology introduced by Tastry matches the preferred flavors and combinations with its chemical analysis of products and swiftly identifies the flavors present in them. Considering this algorithm, it offers recommendations to the customers to which products to buy.

With patent-pending artificial intelligence Tastry identifies shopper preferences. The company's consumer-friendly technologies, analytical chemistry and machine learning provide the most accurate product recommendations. Retailers are now using this information to optimize product mix, which increases sales, margins and store loyalty.

Tastry technology also provides science-based insights for product development and a variety of business improvement strategies. The technology serves brands and retailers by providing science-based suggestions for product development, inventory purchase, and direct-to-consumer recommendation.

With a differentiated ability to match consumers to sensory-based products with a high degree of efficacy, Tastry's tech, apparently, can reverse the process to provide manufacturers a chemistry ‘fingerprint’, in its entirety, for products that cater to an individual, or an aggregate of individuals. The manufacturer can use this fingerprint to guide the development of new or modified products.

And all these selling points has made India's leading digital transformation company UST Global invest in Tastry to take this innovative technology to its clients to help them identify shopper preferences.

UST Global's biggest bet in Tastry

According to Sunil Kanchi, Chief Investment Officer, UST Global, “The CEO of one of our clients – a global top retailer – told us that sensory science is one of the best innovations that he had recently seen. We are very excited to partner with Tastry - a true game-changer - completely innovating the way taste and flavor-based products are sold and actually matching products to people. They provide a unique, innovative way that guides selection based on recommendations that align with unique individual tastes.”

 Katerina Axelsson, CEO and Founder of Tastry believes that having UST Global as the company's strategic investor and partner expands its reach and allows it to offer Tastry's unique offering to retailers looking for a true competitive advantage. “We leverage sensory science and artificial intelligence to improve every aspect of a store's sales," shares Axelsson.