The potential of VoIP has not yet been fully realized

Are regulations a big hurdle in the success of VoIP phones?

VoIP has the potential to enhance personal and organizational productivity. The
potential application of VoIP has not yet been fully realized. Various
regulatory restrictions have confined the usage of products to limited mediums.
I understand that the Indian government is looking towards licensing and
regulating the VoIP industry. This important step taken by the government will
be beneficial to the telecom industry as well as for any emerging market
segments.

Tell us about products that you are planning to launch?

In the telecom domain, we will soon be launching
an SMB PBX with all advanced network connectivity like ISDN, VoIP, GSM, CDMA,
3G, etc. We will also launch our first Pure IPPBX with a capacity to register
500 users. Matrix is also stepping into the security market by launching its new
access control and fire alarm system.

What kind of value addition does your products give to customers?

SMBs and large and medium enterprises are the two market verticals. The
requirement of these two are different. Matrix through its range of products
intends to fulfill the requirements of the SMB sector, providing not only
enterprise grade features and functionalities, but also modularity and cost
effectiveness. On the other hand, Matrix range of enterprise switches meets the
diverse needs of medium and large enterprises. By providing a high performance,
reliable, and expandable communication infrastructure, these products enhance
the organizational productivity.

What is the current demand for voice messaging products?

The demand for voice messaging products in India cannot be compared to the
western countries. The demand is gradually growing, as voice mail systems are
becoming more popular in India, especially in the hospitality industry. The
challenges have always been the same-create awareness, improve technology,
enhance quality, and develop effective marketing strategies.

How do you see the future of telecom equipment manufacturing in India?

The exponential growth in personal mobile telephony has overshadowed
organizational telephony market in the last few years. Technology may change
from POTS to ISDN to GSM, VoIP to video in the future. Thus, there are two types
of opportunities in India-meeting untapped demands and upgrading old
technologies.

Akhilesh Shukla

akhileshs@cybermedia.co.in