Telefonica to facilitate roaming at FIFA World Cup

Telefonica Global Solutions has deployed a Customer Experience Management (CEM) solution - RoamFix in a bid to facilitate roaming and gauge subscriber experience during the 2014 FIFA World Cup.

Mobileum RoamFix is a CEM solution that helps operators test and monitor subscriber QoE (Quality of Experience) in real-time inter-operator environments. Telco big data analytics firm Mobileum was selected by Telefonica for the development of the CEM solution.

Telefonica has set up a global management centre of operations and services, through which it will centralise test execution during the opening phase of a roaming agreement by any operator with the telecom company.
Telefonica will upgrade its resources and communication tools to facilitate roaming for customers.

It will deploy robots installed in strategic locations in host cities and technologies based on users' mobile phones to produce measurements of 3G and LTE in stadia, media centers, hotels, embassies and airports.

Over 600,000 international tourists are expected to visit Brazil during the tournament.

"Football is a true global sport and the world cup host country is the most visited country during the world cup. We are delighted that Telefonica has chosen our CEM solution for the FIFA world cup. Operators use Mobilem's RoamFix solutions to monitor QoE through robots and apps and allow for proactive problem solving. We look forward to ensuring a great experience for every subscriber on the Telefonica network during the World Cup", said Ori Sasson, Chairman & CEO, Mobileum Inc.

Telefónica is a Spanish broadband and telecommunications provider with operations in Europe, Asia, North America and South America.