Telefonica to deploy ASSIA for broadband experience

Telecommunications giant Telefonica will deploy ASSIA-developed technology to optimize the broadband experience for eight million Telefonica customers.

The expansion of the existing contract, which was signed in 2010, covers more than eight million customer lines globally, and will initially focus on South American countries, including Argentina, Brazil, Chile, Colombia, and Peru. ASSIA is also a portfolio company of Telefonica. Under terms of the contract, Telefonica plans to deploy the DSL Expresse real-time line optimization module for proactive line repair, and ClearView.

"The improvements that we have realized with ASSIA for the past three years since we first invested in them clearly justified the expansion of our relationship as we continue to focus on delivering the highest speeds and latest services to our customers," said Enrique Blanco, global CTO, Telefonica.

"With this agreement, Telefonica is clearly at the leading edge of service providers dedicated to improving the customer experience," said Dr John Cioffi, CEO and chairman, ASSIA.

Under the agreement, ASSIA will provide Telefonica with the following advanced features of DSL Expresse and services for deployment, training, support, assessment and maintenance.
ClearView, a state-of-the-art expert system that tracks problems to their exact source and provides clear and concise recommendations to a contact center agent or field technician to resolve a customer DSL issue immediately.

Real-time line optimization, which significantly improves customer satisfaction and reduces service calls and repair costs. Support for single-ended loop test (SELT) for enhanced diagnostics, cost savings, and service delivery, such as the ability to pinpoint faults and direct dispatches to the appropriate location.

Advanced micro-filter detection, which enables call-center agents to see missing micro filters on customer lines and guide the customer to easily and quickly install them. This can rapidly help solve performance problems, avoiding the need for costly, time-consuming field-technician dispatches.

The power management which reduces power consumption and costs and can help Telefonica attain its green initiative goals. The advanced ADSL2 diagnostics that enable service personnel to address physical impairments efficiently in the copper plant.