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Telecom Players will have to Adapt Quicker than Ever Before - Satya Yeramsetti, Telebu

Satya Yeramsetti, Founder & CEO, Telebu, talks about how telecom players will have to adapt faster in the current scenario in V&D Goldbook 2021.

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Satya Yeramsetti
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By Satya Yeramsetti, Founder & CEO, Telebu

Telecom and the communication industry at large are going through a major transformation. The on-going pandemic has not only disrupted the functioning of the sector but also accelerated the growth rate for the industry by a number of years. Besides, technologies like 5G, cloud computing, artificial intelligence (AI), and machine learning (ML) are driving and dominating the industry.

5G, which has already been introduced in several countries, is all set to transform the industry by allowing the telecom sector to enhance the way they operate and deliver their services. Another prominent, fast-growing trend is cloud computing, which is being actively driven by the demand of internet of things (IoT). Apart from this, AI and ML, which have made their way into almost every business, continue to enhance the network capabilities by predicting multiple things including peak traffic. Data science combined with good data analytics will allow the telecom industry to boost network performance and cut network cost.

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Hurdles and Answers

Challenges are a part and parcel of every business and the telecom industry is no exception. Right from infrastructural challenges to funds, policy changes, and audience acceptance of new service; the challenges are many. However, amidst the many; safety and security are becoming the biggest challenges for the industry. Furthermore, in order to stay abreast of the competition, the telecom players have to adapt to new technology changes quicker than ever before and this might pose certain challenge in the initial stages.

Technology will always keep evolving. To stay ahead of the game, the telecom industry needs to research, upgrade IT and connectivity infrastructure, and adapt to the new requirements in the markets. Moreover, the rise in the demand for IoT and the telecom industry at large can come with a certain number of security risks. To stay safe, companies in the telecom sector need to fortify their networks through network monitoring and deploy innovative technologies to avoid phishing attacks. They should also abide by the increased regulatory norms to stay safe and ahead of other counterparts.

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The Industry Opportunity

The telecommunications industry has been recording a steady Y-o-Y growth for more than a decade now. Amidst this, the global pandemic and consequential lockdown has just accelerated the rate at which businesses across the country are adapting the virtual communication platforms. Undoubtedly, the number of inquiries in this segment has significantly increased by 100% week-on-week from March 2020 to July 2020, demonstrating a tremendous growth opportunity for the sector in India.

The accelerating technology trends including 5G and IoT will further provide the required impetus to the telecom players. 5G, which is currently the talk of the town, is going to transform several industries in the coming years. In fact, 5G is predicted to create a cumulative economic impact of USD one trillion in India by 2035. Additionally, the rising demand of IoT will also open the doors to a pool of opportunities. Telecom operators are likely to observe a significant rise in demand due to IoT as even the Indian Government is planning to develop 100 smart city projects with IoT at the core of the development.

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Looking Ahead

The telecom industry enables the transfer of crucial information, through the internet, phone, cables, airwaves, wire or wirelessly. In simpler terms, the industry facilitates the smooth functioning of businesses across the globe.

Therefore, all the advancements in the telecom sector will eventually shape the future by allowing companies to communicate and collaborate better with innovative technologies and offerings. Moreover, the future of the telecom industry is highly dependent on 5G, fast speed networking, and digitalization, which will further give the required impetus to the companies operating in this domain.

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