"Telecom is driving growth of the mailstream market"

Please explain how mailstream management can enable effective communication of organizations with their customers.

The mailstream industry in India is an evolving concept. It can be broadly classified into two segments, the transactional mailing environment that relates to high volume and the in-house mailing environment that is routine in nature and moderate in volume. Both require different levels of automation. Mailstream, over a period of time, will be part of organizational strategy in not only managing the documents effectively but will act as a catalyst in converting the routine documents into an effective marketing tool.

With the growth in customer facing organizations in India like those in banking, finance, telecom and insurance, this industry can only grow. Transactional mailing like bills, statements, credit card statements, cellphone bills, etc, have gained momentum in adopting technology and can be leveraged effectively as tools for communicating with customers. Incorporating innovative and customized messages that draws the attention of the consumers can be highly effective as they can boost customer retention and trust.

How is the telecom sector driving growth of India's mailstream market?

Businesses in the telecom sector are generally consumer-facing organizations and in the course of their day-to-day operations, generate crores of transactional documents like bills and promotional pamphlets that must reach the customers. Mailstream technology helps telecom companies to better organize the document creation process, with a higher degree of accuracy. It enables their marketers to send highly targeted and customized mailers which also ensure that each document has customized messaging, according to the extensive databases available with them which contain individual customer information. As the telecom companies realize that they can exploit an additional channel for communication through the existing practice of mailing transactional documents to customers, the mailstream industry will evolve and mature.

Which are your other key business sectors?

Pitney Bowes India focuses on banking, financial services, insurance, telecom and other customer facing organization in the utility sector in the transactional printing services. With an annual turnover of $5.6 bn, we help organizations of all sizes efficiently and effectively manage their mission-critical mail and document flow. Therefore, Pitney Bowes is a global market leader in Customer Communication Management (CCM) and in India too we maintain the leadership status by having the maximum number of installations of high-end document production inserter and enabling software tools.