Telcos play cupid on Valentine's day

The venture capitalists of the telecom industry don't miss a single opportunity to ensure a better RoI on there services. So when the occasion gets as big as Valentine's day-there is another stiff race that ensues to attract the main target segments of the data services-Youth.

Some of the offers that has been enchanting the youngsters to woo there partners are Tata Docomo's in its 2gether in love, Dell's Dream Valentine, Acer's Love Machine offer from 11Feb to 28 February.

Mobile handset rates have been slashed to fit the youngsters pocket. Carriers like T-Mobile announced yesterday that it will offer all its pjhone for free on February 11 and 12 - with a new two-year contract of course.

Keeping in mind the flavor of the season , Lenovo is on purchase of any of the productsfrom Lenovo IdeaPad Z series Notebook, Lenovo IdeaPad Y series Notebook, Lenovo IdeaPad S10-3s Netbook and Lenovo IdeaPad U260, consumers will get a free goodie combo - a Lenovo Hi-End Gaming Multimedia Headset + a wireless Optical Mouse - worth Rs. 2500 absolutely free. The offer is available by web redemption and is valid from February 5th till 14th 2011.

The leading telecom operator Airtel also added cheer to Valentine's Day with a special launch of Unlimited Chat and Email service over BlackBerry phones just at Rs.99 per month as the gift of the love season.

It was time ago that when mobile phones use to be the infancy, heavy device. The technical upgradations that have happened in the last decade have made this communication device another asset for a common man. It is worth mentioning that applications like social networking, short message service made mobile phones to achieve another level of perfection.

With the plethora of diverseness and usability that mobile phones, applications have got the mobile market on various occasions is certainly hot. With the mobile phones becoming a very personalized gadget that is redefining individuality, youngsters have got it as one of the fave items to gift it to their loved ones .

Archana Singh

< p>archanasi@cybermedia.co.in