Techcom penetrates into Karnataka's mobile market

Techcom penetrates into Karnataka. The company aims at gaining 5 per cent of the mobile handset market by 2012 in Karnataka. Karnataka will be prominent market for Techcom contributing around 1.25 lakh in 2011. The company ties up with 40 distributors and 1000 retailers. It will invest Rs.10 crore in karnataka as it aspires to be a leader in the mobility market in Southern India.

The company launches seven model namely T21, T31, T33, T51, T55, T60 and TQ21 ranging from Rs. 1500 to Rs. 4000. Techcom will invest about Rs.100 crore for brand building nationnaly over the next 3 years and it will allocate about 10% of the budget to Karnataka market. Techcom has made an ingress in Bihar, UP and West Bengal markets and Karnataka becomes the other significant part in Southern India.