MUMBAI: Tata Consultancy Services (TCS), one of India’s leading global IT services, consulting and business solutions organization, and America’s JetBlue are ramping up their relationship to strategically optimize and transform key business channels and enhance digital customer touchpoints.
As part of a recently expanded strategic agreement, TCS will now manage several additional programs alongside JetBlue, including modernization of the airline’s IT Foundation platform to enhance data analytics and operational agility, and developing innovative tools for customers and JetBlue crewmembers. Furthermore, TCS has decided to expand its innovation center in Pune, India, over the next two years to support critical JetBlue Digital initiatives, complementing the US-based JetBlue team, as well as TCS team members in the US and Mexico.
As part of the expanded relationship, JetBlue can benefit from TCS’ COIN (Co-Innovation) Network. This specifically involves access to TCS’ Airline and Digital Innovation Labs, which focus on identifying business challenges and opportunities (e.g., operational analytics and optimization) in the Travel and Hospitality sector, and how to leverage technology and airline expertise to more quickly develop solutions.
“To serve digital consumers, companies need to market to a ‘segment of one’ today instead of taking a more traditional mass market approach,” added Surya Kant, President, North America, UK and Europe, TCS. “Organizations need to embrace digital as the default, and we deeply value our relationship with JetBlue as we collectively help to further transform their operations and competitive standing.”