Tata Teleservices partners with Future Group

Tata Teleservices has entered into a strategic partnership agreement with Future Group, to offer mobile telephony services under a new brand name-T24-on the GSM platform. Tata Teleservices will commence the commercial launch of GSM operations under the brand name T24 shortly, starting with the telecom Circles in South India. Under the partnership agreement, Future Group will sell TTSL GSM connections under the T24 brand-name to customers visiting its retail outlets across all formats and locations. Anil Sardana, MD, TTSL, said, “T24 stands for Talk 24, and is a natural choice of brand-name for us in this unique partnership, one that it will provide customers with a dual advantage all 24 hours of the day-'Shop More, Talk More' and 'Talk More, Shop More'. T24 is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited's stated objective of constantly innovating to redefine the telecom experience in the country,” he added.