Tata Docomo-Future Group on a marketing strategy

Tata DOCOMO has introduced T24 mobile services Gujarat on a partnership with the retail chain, Future group. This business alliance between a retailer group and telecom operator will offer customers free talk time on purchases or recharges made at any of the Future group outlets. This new service, which is on a franchise model, will be offered from all of our 23 large outlets of Future Group like Big Bazaar, Food Bazaar and Pantaloons spread across seven towns in Gujarat.

It is said that this new service has received encouraging response from its launch in Andhra Pradesh, Jharkhand, Orissa, Uttar Pradesh and West Bengal. Future Group plans to open two more retail stores in Bhavnagar and Mehsana in Gujarat over next 6-8 months period.