TATA DOCOMO brand to hit Indian market

Tata Teleservices has announced that its pan-India GSM service will be branded TATA DOCOMO.

NTT DOCOMO of Japan, the strategic partner of TTSL, is known as the global leader in 3G technology and respected worldwide for its futuristic product innovations. TATA DOCOMO will commence the commercial launch of its GSM operations, beginning with the telecom circles in South India.

Anil Sardana, Managing Director of Tata Teleservices, said. “TATA DOCOMO will bring to the country products and services that will redefine the Indian telecom experience. Our pan-India rollout should be completed this year."

According to Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the
various products and services that we offer in Japan—such as i-modeTM, LBS and mobile payment—and give TATA DOCOMO customers a flavor of tomorrow. We are closely working with Tata Teleservices on future technologies like 3G and Long-Term Evolution (LTE).”

The company has unveiled its logo. “As a partnership of two pioneering brands, TATA DOCOMO promises to deliver relevant new applications and services that will make everyday life simpler and more enjoyable for the consumer,” Deepak Gulati, President, GSM Business, Tata Teleservices, said. “In a market that is cluttered with many operators and confusing options, we will offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom
brand,” he added.

From the day of the launch itself, the reach and coverage of the TATA DOCOMO GSM network will be greater than that of any other operator in India at the launch stage. TATA DOCOMO GSM mobile service will have extensive coverage in cities and towns, on national and state highways, at airports and along rail routes, and at places of tourist interest, etc. TATA DOCOMO looks forward to mobile number portability so that Indian consumers can move to their service provider of choice, while retaining their phone numbers.

NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at NTT DOCOMO have defined industry benchmarks for 3G technology, as also products and services such as i-mode and a plethora of lifestyle-enhancing applications. Today, while most global telecom players are only beginning to talk of 4G technology and its possible applications, NTT DOCOMO has already recorded a downlink transmission rate of 250 Mbps over a high-speed wireless network in an outdoor test of an experimental system for Super 3G, also known as LTE, and is targeting to complete the commercial development by the end of 2009. This will hold Tata DOCOMO in good stead as it launches GSM services.