Subex diversifies into new verticals with the launch of CrunchMetrics

Bangalore-based telecom analytics solution provider, Subex has launched a new brand, CrunchMetrics, an advanced anomaly detection system designed to help organizations discover business opportunities and mitigate risks in real-time.

The company’s press note indicates that the new brand would leverage the combined power of statistics, Artificial Intelligence (AI) and Machine Learning (ML) to sift through data and identify anomalies that are a representation of business impact. CrunchMetrics will be vertical agnostic and will have a wide range of use cases for Telecom, Retail and FinTech verticals at launch. CrunchMetrics is now a division of Subex Digital LLP, a wholly owned subsidiary of Subex Limited.

Through the launch of CrunchMetrics, Subex aims to address a huge market that is expected to reach USD 4.5 Billion by 2022 and will to cater to a variety of verticals.

Commenting on this launch, Vinod Kumar, CEO and MD, Subex said, “We are delighted to launch CrunchMetrics, a new brand within our overall portfolio. The addressable problem and the market size is huge, and with our focused efforts and investments, we are confident of creating an impact by delivering value to our customers. With over two decades of experience in handling large volumes of complex data, we thoroughly understand the art of handling the data and putting it to good use. We have already begun engaging our customers and the initial response has been very encouraging. From a business perspective, CrunchMetrics marks our entry into areas beyond the telecom domain, such as the booming FinTech and Retail segments that are significant consumers of data.”