Sprinklr scales, raises $15 Million

Sprinklr, the leading provider of social media management infrastructure for large enterprises has raised $15 million from Intel Capital and Battery Ventures.

Building on a successful 2012 which saw more than 400 percent Y-o-Y growth, the company will use this investment to accelerate the delivery of new innovative features to its core platform and meet the increasing market demand for its solutions.

"Social media continues to pose significant disruption to the enterprise and brands struggle to ensure meaningful customer engagement with a consistent voice at every social touch point," said Ragy Thomas, CEO, Sprinklr.

"Sprinklr was designed and architected specifically to meet this challenge. The world's most social brands consistently choose Sprinklr because we enable social engagement, activation, and management across multiple social channels, internal functional groups, and distributed geographies," added Thomas.

"When we began working with Sprinklr as a client, it quickly became obvious that a critical component for our evolution was the ability to communicate with our social audience across multiple touch-points from a single, comprehensive platform," said Becky Brown, director of Social Media, Intel.

"After gaining further exposure to the leadership team, business strategy, impressive year-over-year growth and quickly expanding customer base we decided to take the relationship to another level as investors," added Carey Lai, investment director, Intel Capital.

"As an early investor in Sprinklr, and the leader of its Series A funding, we are excited to expand our partnership," said Neeraj Agrawal, general partner, Battery Ventures. "Today's further investment from Battery Ventures is a vote of confidence in the tremendous team Sprinklr has assembled and their track record of executio