Spice Digital has announced its partnership with the Sangam Kala Group (SKG) to sponsor SKG's annual National Talent Hunt, Spice Surtarang. The Sangam Kala Group (SKG) is an NGO that is well respected for it's contribution to the music industry by unearthing grass root talent through its National Singing Talent hunt programs.
Saket Agarwal, CEO, Spice Digital, said, “One of the biggest segments within the Mobile VAS business is the entertainment industry. Spice Digital has always recognized and supported fresh talent in the field of music. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access thru the mobile radio platform that may otherwise not be possible.”