Snapdeal has the fastest e-commerce website

NEW DELHI:India’s online marketplace Snapdeal has announced that its website has the fastest loading speed and least data consumption.

In the data retrieved from GTmetrix, an indepdendent online tool used by developers to measure the speed and optimization level of a webpage, Snapdeal scores the highest on parameters like Page Load Time, Page Size, PageSpeed Grade and YSlow Grade, among e-commerce marketplaces.

The measurement of average page loading time shows that Snapdeal takes the least time - about 3 seconds to load a page. Amazon has the highest webpage loading time, while the load time for Flipkart has been increasing over a period of time. Even after factoring in inconsistent internet browsing speeds, Snapdeal’s webpage loads the fastest among other players.

The evolving customer today demands an improved online commerce experience. Any friction in web engagement, the first touch-point between a customer and online marketplace, can be a significant irritant. Mapped for a 12 month period of 29th July 2015 to 28th July 2016, these findings validate how Snapdeal’s measures to improve customer experience from the entry point itself are consistently reducing access barriers.

Massive amounts of internet data is consumed in the loading of a webpage, hence page size plays a critical role in reducing data consumption for customers. The findings further revealed that Snapdeal is the most data-consumption friendly platform.

A faster and more responsive website keeps a user more engaged, thereby driving conversion and action. GTMetrix also scores a website’s performance on the basis of rules from two major speed analysis tools – Google’s PageSpeed Grade and Yahoo’s YSlow Grade. These mechanism measures user-friendliness of a website on the basis of page speed, and suggest that Snapdeal scores the highest.

Commenting on the findings, Rajiv Mangla, Chief Technology Officer, Snapdeal said, “Keeping the customer at the front and centre, we are consistently improving granular aspects of user experience like faster website loading, easier product discoverability and browsing, seamless transaction experiences, and even reduced data consumption with our progressive and responsive web capabilities. In the hyper-competitive e-commerce market, where every millisecond of lag can result in a lost customer, we are confident of a healthy impact on customer conversion rates.”