Smartphone users access Content over Voice calls

Indian smartphone users spend more time on entertainment and internet based content than on voice calling and text messages, puts forth a report conducted by Nielsen and Informate Mobile Intelligence.

The report, Nielsen Informate Mobile Insights, has revealed that the average Smartphone user spends 2.5 hours a day with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging.

Report Highlights

* Smartphone users in India are using their phones for more than 2.5 hrs per day, of which communication (calls, SMS, emails) accounts for only 28% of usage

* Younger Smartphone users (15-25 yr olds) spend more than 3 hrs per day on their phones and spend 60% of the time on entertainment & browsing e.g., gaming, surfing the net and multimedia

68% of 15-24 year olds used a chat app last month as compared to 42% for the 31+ year olds

* Data usage for 3G users was close to 44% more than 2G users

* An Android user installs an average of 19 apps in a month compared to 10 apps for a Symbian user

* 84% of Android users played a game in the last month compared to 59% for Symbian users