SingTel Group joins hands with Samsung to reach Asian subscribers

The SingTel Group and Samsung have unveiled a suite of joint initiatives to bring a seamless, richer, mobile data experience for over half a billion Asian subscribers.

Samsung, together with SingTel Group Digital Life, aims to deliver exciting mobile services to customers by enabling customers to access selected services directly on the phone without the need of having to download them.

"This arrangement will be available to customers of AIS (Thailand), Globe Telecom (Philippines),and Telkomsel (Indonesia) starting with the Samsung Galaxy S5," the company said in a statement.

"Our partnership with Samsung demonstrates SingTel Group's ability to leverage its combined scale and deliver exclusive offerings to our over half a billion customers across the region," said Paul O'Sullivan, CEO Group Consumer, SingTel.

"As mobile usage grows in the region, Samsung will continue to work hand-in-hand with partners like SingTel to bring more innovative technology and services to consumers in the market," siad Moon Soo Kim, President and CEO of Samsung Asia.

"SingTel Group members - Globe Telecom in the Philippines, SingTel in Singapore, Optus in Australia, AIS in Thailand, Airtel in India and Africa, Telkomsel in Indonesia - are launching these initiatives in marketing, content and technology to help differentiate their services and improve competitiveness," it said.

"Airtel is proud to be part of the SingTel Group's partnership with Samsung. Our association with Samsung in particular has helped us propel smartphone penetration and data adoption in the country and the launch of Samsung Galaxy S5 is yet another step in this direction," said Gopal Vittal, MD and CEO, Bharti Airtel (India & South Asia).

"Airtel has Africa's widest internet footprint given its African presence across 17 countries; and mobile devices are already the main platform for internet access given the limited reach of the fixed broadband network. Despite the astonishing progress of the industry in recent years, the biggest impact of the mobile internet in Africa is yet to come, with innovations like the Samsung Galaxy S5," said Christian de Faria, Airtel Africa's CEO.