SDM market to reach $1.5 bn by 2015

The subscriber data management (SDM) software and services market will grow to about $1.5 bn by the year 2015, forecasts Infonetics Research, an international market research and consulting firm.

''The global subscriber data management market, including SDM software and services for fixed line and mobile networks, is on track to blast past the half-billion-dollar mark in 2011, hitting $563 million, a 55% increase over 2010,'' said the research firm.

According to the firm the key drivers in the SDM market include the need for telecom operators, to consolidate and leverage subscriber data, mobile advertising, network modernization initiatives, and machine-to-machine (M2M) applications.

''Traditional SDM vendors such as the network equipment providers will begin facing intensified competition from IT players who have historically focused on the master data management (MDM) space, particularly as analytics become increasingly important to operators looking to maximize the value of their subscriber data,'' said Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research on the forecast.